consumption www ibef org why india 3 policy initiatives 5 trends 6 key players 16 emerging opportunities 28 annexure 36 a report by crisil for the consumer goods market has undergone sea change over last 10 years with large number of competing international brands and indian manufacturers offering wide choice like air conditioners refrigerators tv sets cars two wheelers clothing food cosmetics competition however also means attractive prices greater value to growth in been driven rapid services sector particularly it related industries rise disposable income average salary earners due liberalisation economy availability easy credit at interest rates received further impetus fact that proportion consumers are 18 35 age group propensity spend as result size is currently estimated 300 million which larger than population united states expected grow 450 before end decade executive summary page
