2001 jiti journal of information technology impact vol 2 no 3 pp 89 104 electronic commerce on small exporting firms in the south african wooden furniture manufacturing sector sagren moodley1 university natal durban republic africa abstract paper argues that business to b2b may create new opportunities for s producers swfps participate international trade however e is not a substitute full systematic export strategy moreover mere application and access technologies likely enable reduction overall transaction costs sufficient facilitate entry into global markets it important policymakers bear mind digital trading relationships depend only sophisticated communication icts but also complementary support services such as efficient logistics payment certification systems survey findings suggest there dissonance between what consider be expected benefits their own implementation use applications are two main reasons inaction 1 inability develop an apposite