management school mba stage ii p t semester module mgrm 190 subject dissertation applying the plc concept to multi format interactive entertainment industry proactive marketing strategies for independent software publishers a submitted thames valley university of in partial fulfilment examination regulations al king september 1997 14 000 words required weightings philosophy and practice 20 theoretical foundation 30 rationality fixed generation field data 10 recommendations summary historical grudges power plays desire control mean that common is unlikely ever happen multiple formats will prevail this throws up number issues publisher including forecasting difficulties increased complexity costs limited window recoup development consumer uncertainty leading research question what extent can be applied used generate product life cycle examined depth master table generated cross refers with elements mix
