home data resources publications community & leadership development business economic about feedback contents introduction part i understanding market conditions 1 getting started 2 creating a building and inventory 3 surveying operators 4 analyzing your mix 5 trade area 6 local economics 7 customer demographics lifestyles 8 assessing consumer attitudes ii identifying opportunities by sector 9 evaluating retail 10 service 11 restaurant for the last three decades small cities population of less than 100 000 all across our country have seen continued leakage from downtown to outlying edge locations once center activity downtowns suffered loss other activities sites in shopping centers commercial strips continue suffer hardship brought on fierce competition category killers large discount stores regional many city face high vacancy rates poor tenants they typically lack research support available big retailers developers this analysis workbook is designed help leaders entrepreneurs
