religious products consumer sales remember this information should be used as a base to build from for current direct marketing statistics please refer these titles the statistical fact book response rate study catalog age 150 directory of mail order catalogs and business small size segment 590 million is divided by denominationality christian versus jewish other spiritual orientation devotional gifts top five businesses all which are in with 188 account about one third 33 1998 no 270 average per 2 5 leading name sub distributors 63 6 augsburg fortress publishers 52 8 concordia publishing house 35 0 word family record & tape club 25 nelson church services 20 250