consumer demand and the emerging markets for recordable dvd an idc white paper sponsored by pioneer electronics analyst wolfgang schlichting 5 speen street f r amingham ma 01701 usa phone 508 872 8200 ax 935 4015 www com digital versatile disc is a fast growing optical storage technology that moving rapidly into both home business enabled standalone pc based recording playback devices video killer application driver to rec market studies of early adopters show majority users expect store they have captured edited themselves believes over time drives media will also be popular as higher capacity removable other types data but this not primary adoption in particular record cd advantage environment because availability low cost proliferation family capture eg still cameras mini cams accelerate move
