news from the small farms program at cornell topic marketing strategies for pr date immediate release february 26 2004 contact joanna green 607 255 9227 jg16 edu additional articles an archive of press releases and photographs can be found www smallfarms alternative good is a must successful scale agricultural enterprises today s farmers are developing tremendous variety creative direct wholesale retail typically offers better price as well connections to customers but not every farmer wants work directly with such selling schools through auctions or collaborating other serve markets provide way compete within channels increasingly using internet market their products both locally internationally online information on wide range including agritourism cooperative community supported agriculture exports trends research organic value added