the impact of tourism on florida s economy telling a more complete story executive summary means business visitors help maintain and grow healthy competitive impacts in brief recovery from 9 11 overcoming slump that began after september 2001 85 8 million tourists visited 2005 an all time high despite anticipated hurricane fears visits for third quarter exceeded same period 2004 by 3 2010 estimated 97 will visit air travel decline ratio to non declining 1998 before other 25 since came than but were equal proportion slightly average tourist stays five nights spends 107 traveler 163 per day double benefit foreign threatened twice as much domestic taxwatch noted state economic well being stands at great risk