success and challenges of korean broadband internet hansuk kim ph d svp global business october 2004 2 contents 1 in korea key factors 3 beyond access it industry billion usd 600 400 1998 2000 2001 2002 2003 200 0 gdp product 11 13 12 9 14 7 15 6 proportion 1999 605 94 4 ref www nso go kr pc penetration 10 20 25 30 million pcs mic 20021999 40 60 80 100 rate per people 8 26 5 18 56 leadership market mobile handset 27 nokia motorola 24 samsung lg sony ericsson others other digital companies assume dominant position 58 41 lcd pdp tv 32 68 23 77 share no source idc displaybank com future growth engine subscribers 81 83
