market analysis existing conditions demographic profile 1 a of households key to the redevelopment study area retail and residential residents is provided in this section areas shown on map below are geographic from which majority potential customers new housing emanate based drive time estimates man made boundaries location competitive supply comprised local greater defined by 5 minute intersection north central avenue dogwood will look for specialty shopping entertainment convenience related goods services 10 much larger destination shoppers be drawn minutes 15 miles 2 largely mile radius