exploring a general theory of retail change yong zhen the judge business school university cambridge cb2 1k2 england uk yz211 cam ac abstract paper first critically reviews past theories on and then explores it argues that are flawed because they cannot explain changes in different markets well particularly emerging not explaining after examines process develops drive force model to explore papers is forces economic system consumer demand competition supplier technology work together cause power each varies developing stages market future also discussed studies early mainly from perspective institution refers basic format its distribution among based wheel retailing most famous was once described
