town of menasha commercial center market analysis & consumer survey produced by community development department with assistance from uw extension for economic wisconsin main street program member international council shopping centers fox cities partnership october 2004 2 introduction the has conducted a to better understand structure specifically this study will look at one mile trade area centered on intersection us highway 10 and county road cb which become tmcc see appendix 1 result these analyses provide preliminary insight into customer demographics types businesses that should be encouraged locate within understanding s strengths weaknesses based statistical data seeks answer questions about relative supply demand retail goods local basic level help an identify net outflows or inflows consumption dollars comparing actual spent potential could