external analysis general environment the domestic retail athletic and outdoor footwear apparel industry does not appear to be faced with any immediate significant threats or opportunities arising in consumer confidence spending continue strong is regulated no legislation regulatory activity affecting anticipated highly cyclical however s growth rate has slowed recent months this may due part negative publicity concerning foreign operations of some principal vendors a more likely cause though shift demand from shoes towards brown traditional non brands such popularity especially among core customer groups could present threat lower profits for as whole members that have higher cost structures symbiotically linked small number brand including nike adidas reebok converse others bulk these production imported accordingly prices availability are subject international exchange rates other factors current
