1 parental influence on the purchase of luxury brands infant apparel an exploratory study in hong kong gerard prendergast1 claire wong2 associate professor department marketing baptist university 2 research assistant author biography prendergast is and director mba program at his area communications publications have appeared journals such as journal advertising international promotion management european wong with her interests are branding retailing 3 abstract why do some parents buy clothing for their infants when fact too young to appreciate armani versace other labels doing this impress others by researching purchasing behaviour buying paper
