journal of fashion business vol 9 no 6 pp 160 174 2005 a study on the brand characteristics accordingtotrends in children s apparel market han gyung hee instructor dept coordination suwon women college abstract despite decrease number due to low birth rate domestic has been achieving steady growth as family income is rising thanks more opportunities for working parents spend their and they prefer products that make look special addition suffering from hard competition large enterprises have joined race present purposed survey korea which transitional period contribute development with korean brands this purpose we analyzed 21st century based current state findings forecasted future trend suggested improvements expected problems proposed standards coping changes such diversification high quality differentiation
