bds market development a training presented by the seep network and international labour organization s seed program course goal to help enterprise specialists understand commercially oriented business services initiatives improve outreach cost effectiveness sustainability impact of their offerings micro small medium sized enterprises ses agenda overview 5 guiding principles practitioner presentation risks & rewards closing evaluation learning approach trainers facilitate draw on participant experience use variety methods role plays case studies lectures games supply reading material provide practical lessons objectives define describe general list broad categories w examples key financial strategies organizations appropriate roles main basic centered programs specific focused tailored demand driven sustainable service delivery competitive vibrant markets success story ms jemima gyamfi caterer