page 70 08 30 04 unity marketing 2004 appendix a luxury tracking survey methodology quarterly of consumer purchasing this report summarizes the second wave field during july recording purchases from march june results are compared with first two months study fielded and covering january february period thereafter will be on basis next to october august september overall objective is help brand marketers retailers better understand shopping buying habits their customers anticipate how they spending budgets in coming enable variations within affluent market perspectives three different segments were gathered based household income 75 000 99 999 near affluents or 14 percent 2q sample 100 150 53 super 33 total 1 047 consumers surveyed
