anil chawla june 2003 technical teachers training institute bhopal workshop on marketing of educational institutes programmes and services management process the consists analyzing market opportunities researching selecting target markets developing strategies planning tactics implementing controlling effort structure behaviour ttti page no 2 a company s environment actors factors external to function organization that impinge ability develop maintain successful transactions with its customers microenvironment immediate top finance manufacturing accounting suppliers competitors desire generic comp form brand publics public is distinct group people or organizations have an actual potential interest impact example for university faculty administration staff parents students high school current alumni prospective mass media general local community government agencies foundations trusts
