14 igroprom december 2006 sideline income expansion into neighboring markets cover story 15 success strategy most segments of the kid product market are characterized by a steady growth demand for high end goods price and brand prestige becoming more important russian consumers parents increasingly interested in well known brands this gives toy manufacturers broad opportunities business development higher sales generally every niche children s has enough space overspecialized players one possible strategies therefore is to focus on core range toys introduction promotion new commodity items another way however try audience expand related offer wide choice various groups trends today domestic products fast developing russia with an annual rate between 20 25 its turnover beginning reached usd 7 5 billion moscow alone it totaled about 1 3 according finam investment company volume national
