55 4 the market for video games contents page introduction characteristics 57 of products basis consumer choice 58 penetration 59 in place 62 static consoles 63 8 bit 16 cd based 64 other new console hand held 65 home computers multimedia machines size and shares 66 70 supply related software 71 73 licensing 74 distribution 75 retailing 76 rental part exchange swaps 77 entry barriers 79 hardware 80 advertising promotion 1 as described chapter 3 origins lie electronic developed coin operated located amusement arcades public places it was towards end 1970s that equipment first appeared on allowed to be played at using a television screen later development miniaturization system so could battery power
