a retailer dominated supply chain revolution in australia 1880 1920 bill merrilees and dale miller griffith university abstract there has been noticeable increase the power role of retailers over past two or three decades epitomized by supermarket industry correy 1999 however this paper proposes that at least possibly only was an earlier led applying to period research proposition is tested using historical analysis department store sector general more detail with one stores david jones limited introduction immediately prior 1975 generally regarded as essentially supplier where large manufacturing firms strong brands like coca cola colgate were dominant players wide variety industries contrast 2000 increasingly classified anderson & narus 1990 day 1997 buzzell ortmeyer 1995 hollund kock 1996 molla sanchez munson et al ruiz shaw dawson vergin barr