2 11 16 2004 unity marketing chapter 1 introduction jewelry report overview research objectives the objective of this study is to help marketers and retailers better understand consumer market for watches based upon among recent purchasers focuses on opportunities available product manufacturers them deliver products services that satisfy consumers craving ultimate category luxury goods with a focus their buying behavior needs desires preferences includes data statistics about size growth what how rapidly it growing watch segmented by type material composition demographics kinds households buy do different demographic characteristics impact influence eg hhi ethnicity race education etc are segments within similar or who purchase personal use gifting primary
