research objective and methodology quilting in america tm surveys are conducted every three years to measure the amount of time money quilters spend on their hobby profile key market segments first study was 1994 with subsequent being 1997 2000 now 2003 august nfo inc abacus custom two part phase i by involved surveying 40 000 households number adults us that participate quilt making learn how much they a 12 month period this reports 67 response rate ii mailing comprehensive page questionnaire 2 500 qualified dedicatd 68 6 presented quilter s newsletter magazine primedia publication international & festival divisions quilts dedicated segment specific interest is defined as individuals more than per year related purchases relation whole