unity marketing s luxury report 2006 page 2 05 24 06 chapter 1 introduction 14 overview industry new market paradigm from things to experiences baby boomers are the generation 15 research objectives 16 methodology 18 phase qualitative focus groups quantitative online survey income distribution 19 figure consumers samples 2003 2005 gender 20 age 21 3 about of 4 leading goods & services marketers revenues 2000 25 5 total households by 26 6 number affluent demographics top percent americans 28 affluents make more spend and save 29 7 annual expenditures 2004 average us compared with 30 trends in affluence 8 generations 31 lifestage changes impacts 32 9 triggers for purchases proj source tracking 4q04 rose
