cards 2002 project development of investment and business climate in croatia the is financed by european union implemented deloitte central europe raiffeisenbank emerging markets groups industry analysis motor vehicle parts equipment manufacture 2 contents foreword_____________________________________________3 1 introduction ________________________________________5 definition segments boundaries _________ 8 products segmentation _______ market size __________________________________11 3 labour supply_________________________________15 porter s model ____________________________________ 18 rivalry _______________________19 permeability entry barriers_______________21 threat substitute products_____________________23 4 bargaining power suppliers ___________________24 5 buyers _____________________26 swot 30 life cycle ______________________________ 34 6 competitiveness assessment peer group ______________ 36 7 conclusion________________________________________ 37 foreword
