a market analysis of the us pet food industry to determine new opportunities for cranberry prepared by nora ganim barnes ph d director center business research university massachusetts dartmouth at 285 old westport rd north ma 02747 www umassd edu 508 999 8756 ii acknowledgements author would like acknowledge assistance andrea amaral ava lescault michael marcoux and augusta pratt in preparation this study iii table contents page chapter one introduction 1 overview methodology 2 presentation 3 two merger acquisition activity 4 mergers acquisitions 5 naisc codes manufacturers 6 share 8 segmentation 9 forecast 10 three profile 13 united states 14 active life products 15 annamaet petfoods 17 arkat nutrition 19 artemis company 21 azmira holistic animal care 22 balancediet 24 bell rock growers inc 25 bench & field foods llc 27 beowulf natural feeds 28 bil jac