dawn thilmany s research programs publications & presentations consumer demand for alternative food product and local purchases my analysis of specialty agricultural markets focuses on perceptions willingness to purchase pay niche products as well business models that may help producers succeed the focus current has been expanded explore both consumers produce meat wine shopping location choices through funding from usda fsmip nri value added grants industry based contracts i am exploring future directions with several teams one marketing small mid sized fresh marketers continued work natural a new cooperative extension initiative agritourism economic community development resource program team wilson j d golfers in colorado role golf recreational tourism lifestyles expenditures forthcoming journal travel w umberger ziehl strategic market planning beef cluster renewable agriculture systems 21 september 2006 192 203 available online p watson increasing direct