ebrain consumer research is a service of the electronics association women men & ce study conducted november 2002 registered trademark survey methodology report described herein was designed and formulated by market quantitative administered via telephone interview to random national sample 1 000 us adults during october interviewing employed industry standard digit dialing rdd computer assisted cati raw data from completed aggregated supplied third party provider responsible for all content analysis in any questions regarding or should be directed staff at crs org federal copyright law prohibits unauthorized reproduction this means summary key points overall types products that have their households do not differ s however own more home stereo systems dvd players addition tend color tvs larger than 27