italy market overview satellite television still accounts for the majority of multichannel within despite launch digital terrestrial dtt in 2003 and an increase development cable over past few years driven by activities fibre to home operator e biscom at end there were 3 7 million households a 94 share total down 2 percentage points on year earlier concurrently number subscribers had reached 161 000 up from 113 twelve months services received 62 equating shares 4 1 6 respectively since 1998 been two pay tv active territory news corporation s stream vivendi universal controlled platform telepiu mid after several attempts companies merged form sky italia under control us based corp effects have yet feed through into levels subscriber acquisition but firm has ambitious targets 2004 2006
