division of agricultural sciences and natural resources oklahoma state university f 511 cooperative extension fact sheets are also available on our website at http www osuextra com barbara charlet assistant researcher shida rastegari henneberry professor marketing policy a profile food consumption trends changing market institutions this research is part larger study institution improvement programs for fruits vegetables which supported by the service usda in recent years mix foods consumers pur chase has been rapidly same time total per capita remained rela tively stable one distinct pattern behavior over past twenty shift away from animal products americans eating less red meat eggs consuming more crop including cereals sweeteners veg etables table 1 entire industry impacted changes patterns mar keting practitioners recognize importance both socio demographic economic factors as they de velop makers well stay attuned to structural elements demand improve public policies aimed