birmingham creative city analysis of industries in the june 2002 not for distribution 1 66 section contents 0 uk 4 building value chains national to regional linkages 5 2 international and change 6 3 importance 7 lifelong learning 11 west midlands economy 14 links activity 15 overview 16 cluster policy 17 ten clusters midalands agenda action 19 key atributes 20 mapping subsector profile 22 23 matrices detail 25 support requirements all subsectors 41 consultative interviews 44 introduction findings from with companies interview names sources 62 appendix