60 asia pacific food industry january february 2004 features it did not happen during the last rugby world cup but two nations are facing each other on a different battleground s markets france and australia becoming fierce competitors in agribusiness these with marketing strategies strengths battling for chunks of asian beverage business market share is source potential commercial friction between major players fast growing by damien duhamel & paul benning synovate consulting differing views current situation presents distinct situations perspectives although represents fantastic long term region only about 10 percent french total exports out us 40 billion worth 1 91 products land plates top that alcoholic drinks mostly wines champagne cognac represent to fight vs 61
