1 cultural access group interviewing service of america comprehensive consumer insights to expand your asian american base arf webcast december 14 2004 2 agenda background on the market report why target americans demystified demographics culture behavior 3 face is changing a key driver multicultural expansion population fastest growing segment in united states with this growth consumers demographic profile reflects highly appealing for manufacturers and marketers many products services 4 however despite broadening interest there very little primary research today even less when comparing by nationality across us are interested targeting but need guidance direction already hispanic african segments way compare data asians as they enter new 5 opportunity cag isa seized producing reference book aamr
