82 5 prices contents page introduction pricing of video games 83 trade 85 third party software publishers 88 retail 90 international survey 93 1 this chapter sets out information on the looking at both hardware whether sold its own or bundled with one more items and when separate from game consoles is first compared generally level across broader range systems small single function machines lcd devices through to home computers pcs including those cd rom sound facilities multimedia then looks in some detail wholesale levels uk discusses factors affecting distribution finally we compare average which were found a specially commissioned outlets each four countries well developed markets namely usa france germany are examined sterling equivalents terms paid by customers that sales taxes