information technology & tourism vol 4 pp 3 14 1098 3058 01 20 00 printed in the usa all rights reserved copyright 2001 cognizant comm corp www cognizantcommunication com address correspondence to carl h marcussen senior researcher ph d research centre of bornholm stenbrudsvej 55 3730 nexoe denmark tel 56 44 11 fax 49 46 24 e mail rcb dk internet sales travel and services european market 1998 2000 a method tracking trends by focusing on major online marketers this article analyzes range different western from players is developed applied increased dramatically intermediaries their share during period fastest growing geographic was uk which also became largest 1999 position held germany back air its