general motors a look into chinese expansion yang hai christine parry brian zhou bem 106 competitive strategy r preston mcafee california institute of technology spring 2006 1 executive summary while the corporation gm is still one largest automobile manufacturers in world recent financial woes have left company s future jeopardy fixing domestic operations and returning to profitability are daunting tasks that may require help from foreign markets china presents potential source sustainable profits further rapidly growing car market an attractive proposition especially given strong early mover advantage through numerous joint ventures with local has established significant capabilities both production sales maintain expand upon its current position should broaden product lineup target three key consumer groups middle class buyers luxury purchasers light medium duty commercial vehicles rise expected fuel rapid growth making this population important for encourage these customers
