school of business studies university dublin trinity college still a barbarous relic cultural aspects to gold investment edel tully brian m lucey corresponding author 2 ireland email tullye tcd ie phone 353 1 6082257 blucey 6081552 abstract has captured the interests generations across world for thousands years it is bound up in religious beliefs social customs wealth myths and legends universally accepted throughout seen as ultimate risk less hedge against inflation safe haven asset investors buy prudent way protection paper investigates aspect investments difference consumption societies attitudes metal can be witnessed between east west with playing an integral part consumed different parts various reasons like many developing countries preferred method before stocks
