1 toyota is taking the initiative to achieve solid growth by creat ing new synergies among people environment and auto mobiles our strategy always be one step ahead in pursuit of global motorization environmental preservation along with rest automobile industry faces a number difficult challenges that must overcome ensure future we will continue boldly take on these chal lenges creating original solutions across broad spectrum operations sustainable development through next generation technology innovative production engineering accelerated globalization all areas from procurement sales services aim become leading company 2 3 what kind eco vehicles need 21st century hybrid represented prius provide very persuasive answer are focused establishing as de facto standard for today marketing hybrids realize even higher performance levels find out more page 20