firm level manufacturing export study a report for ministry of economic development the treasury trade new zealand prepared by andrew gawith infometrics ltd april 2002 2 po box 10068 wellington agawith co nz ph 04 494 6070 3 table contents executive summary 4 1 objectives 6 key features current 7 structure performance and conditions 8 response currency manufacturers moving beyond australia 10 11 relative 12 studies review 14 coverage changing main changes 15 exports company ownership management 17 enhancing distribution strategy 5 business practice 18 growth process 19 three phase 20 events