computer game business john e laird university of michigan eecs 494 fall 2003 random statistics 60 all americans play video games in 2000 35 rated playing and as the most fun entertainment activity for third consecutive year industry movie 6 35b us sales 2001 3m 10m to develop average 12 24 months 70 million playstations worldwide 30 playstation 2 s 150k week 4 xbox gamecubes 400 000 pay 50 month everquest shape hardware sony nintendo intel microsoft software publishers electronic arts activision infogrames ubisoft mindscape interplay developers bungie blizzard lucas id namco square valve raven relic red storm high voltage outrage 3do similar film 1 10 titles breaks even or makes money sequels franchises are popular ea sports sims star trek few self published fewer small development costs go up internet updates multiplayer versions massively a hit driven interactive it is not packaged goods teenage