findings report 2 retail market analysis november 2005 contact audrey taylor consultant to the city of gridley 800 676 8455 industry ca us 1 table contents introduction demographic profile 3 a population & household growth 4 b age distribution c income 6 d racial composition 7 e community tapestry segments 8 11 existing sales potential and supportable space local residents spending activity 14 highway 99 16 visitor f hispanic 17 g entrepreneurship 19 commercial business development strategy 20 key opportunities 21 competitive factors for 22 appendix 24 descriptions purpose was determine expanding given is currently experiencing its location on mad identify gaps this also included survey both businesses validate learn perceptions
