388 market street suite 1580 san francisco ca 94111 415 956 8152 fax 5274 www econres com los angeles diego chicago washington dc london memorandum date october 8 2004 to crandall arambula from economics research associates re long term analysis and preliminary retail strategy for downtown lincoln master plan cc project file 15628 introduction the city of nebraska has retained urban design firm prepare its guide future development revitalization era serves as real estate economist on planning team s role is insure that realistic achievable this by addresses outlook over next 20 years it provides estimates demand residential office hotel uses between now 2025 in addition an initial set strategies retailing within evolution downtowns american cities economic forces drive vitality have steadily evolved past century during first half th before