0 the japanese market for swedish young fashion trade council japan october 2005 1 contents introduction and executive summary 2 overview in 5 3 retail outlets 15 4 distribution channels 28 how find 31 6 brand media 35 7 business practices practical issues 39 8 recommendations 45 9 appendices 48 background to this study general interview meetings june page has various extent led or supported project style tokyo initial years 1999 2001 we had a supporting role 2002 2003 held leadership result of including 2004 been tremendous increase awareness appreciation sweden as country on forefront creativity all its forms such design music handicraft fine foods architecture industrial much more accomplished through strong influencing activities resulting good coverage newspapers magazines well tv
