0 wielding scissors skillfully the matching process of advanced materials ventures elicia maine & elizabeth garnsey no 2004 04 may 2005 centre for technology management 1 working paper series these papers are produced by institute manufacturing at university cambridge engineering department they circulated discussion purposes only and should not be quoted without author s permission your comments suggestions welcome directed to first named isbn 902546 40 7 2 abstract promise technological developments in is attracting increasing attention but their commercialization raises numerous challenges incumbents new entrant firms summarized a conceptual model innovation as number propositions derived from literature further examination extension light evidence indicates both that entrepreneurial play an important role face shared capabilities market opportunities potential alliance partners