2004 ims health incorporated or its affiliates all rights reserved trends issues forecasts presented by doug long vice president industry relations copyright no portion of this document may be reproduced used distributed in any form without written authorization trademarks assumed about operating more than 100 countries is the world s leading provider information solutions to pharmaceutical and healthcare industries with 1 4 billion 2003 revenue 50 years experience offers edge business intelligence products services that are integral client day operations including portfolio optimization capabilities launch brand management sales force effectiveness innovations managed care over counter offerings global consulting group premier resource for answers actionable insights improve roi delivery quality worldwide additional available at http www imshealth com agenda review biotech generics & brands slow start fast finish co pays channel retail vs institutional cycle
