hkust marketing program professor rami zwick spring 2000 2001 mark329y and electronic commerce 1 business school case analysis there is no one ideal way to approach a the following questions are among those which generally rele vant all cases who protagonist what his her objectives implicit or explicit decisions must i make problems opportunities risks do as face evidence have help decision eviden ce reliable unbiased can improve it alternative courses of action available criteria should use judge alternatives take how convince others in classroom that my best consumer behavior images letting technology shopping machine online culture social isolation medium situation factors physical surrounding demand size many people demographics 2
