2004 corn annual 11 dr john s white is the founder and principal of technical research an international consulting company focusing on physical functional metabolic properties nutritive sweeteners with 25 years experience in food beverage industry was integral player application high fructose syrup to carbonated beverages introduction crystalline t he us today sweetened principally by two sugars hfcs sucrose table sugar usage has grown tremendously a nearly equal decline since its commercialization 30 ago for fundamental reasons first share similarities sweetness composition consumption metabolism second significant differences their functionality foods are complementary carved niche applications which use had been unsatisfactory conversely will always be preferred specific because distinct like crystallization that does not possess reassuring ph d