non traditional agricultural markets a few trends and examples by paul dietmann eydie rider november 1 204 sauk co institute of leadership why n are commodity based favor large scale low cost as profit unit shrinks increase production economies scope vs value smaller personal touch goal is to maximize if switch or products size operation may but survival not dependent on growth opportunity keep in mind this caveat trend destiny rene dubos hot cheap food very commodities making higher priced added ag affordable for consumer profitable farmers product retail price farm s share apples red delicious lb 92 19 21 potatoes 10 3 80 66 17 corn flakes 2 14 9 4 frozen cut broccoli 37 12 eggs doz 91 48 53 the dollar from usda ers 2000 meat 1946 farmer 73 1956 52 198
