may 8 2006 eu labeling and traceability rules for biotech products trade effects executive summary requiring of agricultural have had a significant negative effect on us exports food to the because consumers perceive labels as health warnings european companies dozens major manufacturers outside europe who market their in are reformulating or finding new non sources supply order avoid example result shift by processors away from soybean oil value soybeans fell 65 between 1997 when first went into 2004 2 5 billion 874 million processed been stagnant since 1996 even though they increased significantly other international markets those categories that most likely contain ingredients fallen sharply total falling within scope regulations dropped 4