pc makers sean li susan liu raymond tao ray szutu introduction assemble and sell desktops notebooks workstations other peripherals serves individual enterprise business customers outline history of the industry nature products trends key measures recent developments company analysis first personal computer released in 1975 change competitive landscape explosive growth over past 20 years competition initially small number manufacturers highly concentrated ibm commodore apple different architectures models incompatibility shift to architecture dominates today sales since 80 s now worldwide emea europe middle east africa market share 2004 2002 components as nov 78 servers networking 2 performance nasdaq index ixco composite all companies hardware 2000 long term statistics supply chain cycle third quarter back school fourth holiday shopping season thus 2nd half calendar year is stronger big box direct white strategy rely on retailers
